Friday, 20 February 2009

Why fashion people piss me off

So I'm writing a piece on the "architecture of fashion week" for the AJ (no, I don't know how it's going to work either...) and I thought it would be cool to hit up four or five shows and then talk about how they use all the cool old buildings of London - the Natural History Museum and the royal Opera House - to produce their spectacular, spectaculars. However the complete bitchy snobbery of London's fahion PR people has put a massive dent in my plans. Only the nice head of the PR team at Nicole Farhi sorted me out with a ticket, about four other houses promised me a ticket only to bail with two or three days to go.

The problem is that most fashion companies hire PR wenches to do their bidding, theoretically leaving the "creatives" free to deal with the creative stuff. And I get the whole need to whip up an aura of exclusivity around the brand - I mean would PPQ or Christopher Kane really want people to think their A-list status was slipping by making sure only celbs like Lilly Allen and Peaches Geldof were in attendance at their shows? Um, right... Teeny boppers who idolise Peaches and Lilly and the clothes they wear aren't going to go out and actually buy PPQ - they're going to wait until Primark or Topshop rips the designs and then buy the, for a song.

The temptation to stomp my feet and scream at these evil minxes who are reserving tickets for all the sugary pop tarts in town and the assistant's assistants of crappy fashion magazines is quite high, but I'm trying to behave myself. It just makes it a lot harder to write an already impossible to write piece...

Rant over.

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